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 Advancing Excellence Teams Up With Hallmark To Tell Employees, 'You Make A Difference'

A nonprofit group of provider advocates is teaming up with Hallmark, hoping to make a dent in employee turnover with a simple message—“You Make a Difference.”
The Advancing Excellence in Long-Term Care Collaborative has set up a Web site with Hallmark Business Solutions, offering providers the chance to create and buy customized gift cards for the tens of thousands of employees in the long term and post-acute care profession.
“We believe that a strong employee base is the cornerstone of any strong organization,” says Doug Pace, Advancing Excellence’s executive director.
Employee turnover averages 50 percent or more, and while provider advocates have set ambitious goals for hanging on to employees, Pace says that the You Make A Difference campaign may make a big difference through “the little things.”
“I think the sky’s the limit,” he says. “A small investment in something like this, we believe, is a small price to pay for keeping your employees motivated and happy.”
The site will be open year-round (not just for the winter holidays); the idea is that bosses can buy cards in advance if they like, but they can also put together an impromptu-but-thoughtful gift card (redeemable at more than 1,000 shops, restaurants, and other places), Pace says.
“What we’re hearing from administrators is it’s not something they often think about until the last minute—they’re running to a staff meeting and realize, ‘I forgot to let so-and-so know how much I appreciate their hard work last week,’” Pace says. “Making it easy for people [through the site] will help.”
Readers can find more about the You Make a Difference campaign here.
Bill Myers is Provider’s senior editor. Email him at wmyers@providermagazine.com. Follow him on Twitter, @ProviderMyers.
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