AHCA/NCAL Privacy Policy

The American Health Care Association and National Center for Assisted Living (“AHCA”) believe in a clear disclosure of how any websites, mobile applications, research tools or other online services we provide (collectively, our “Services”) may collect and use your personal information. We therefore provide this Privacy Policy to describe the types of information we may collect, how such information can be used, stored and safeguarded, and when we may share it with our affiliates or third parties.  This Privacy Policy applies to all visitors, users, and others who access our Services (“Users”).  A number of the more advanced features, search tools or data feeds in our Services may require registration.

Please check this page periodically so that you are aware of any changes to this Privacy Policy, which we may revise from time to time in our sole discretion.  All changes are effective immediately upon posting, and continued use of the Services following the posting of a revised Privacy Policy means that you accept and agree to those changes.  We may provide you additional forms of notice of changes or updates as appropriate under the circumstances.


1.    Which Services are covered by this Policy?

Except where specifically provided otherwise by a particular website or other Service, this Privacy Policy applies all of our online Services, including: www.ahca.org; www.ahcabookstore.com; www.ahcabookstore.org; www.ahcaconvention.com; www.ahcaconvention.org; www.ahca-dev.org; www.ahcainsurancesolutions.com; www.ahcancal.org; www.ahcapublications.com; www.ahcapublications.org; www.ahcaweb.com; www.ahcaweb.net; www.ahcaweb.org;  www.carenotcuts.org; www.ahcatech.org; www.caringforourcaregivers.com; www.caringforourcaregivers.net; www.caringforourcaregivers.org; connect.ahcancal.org; educate.ahcancal.org; www.faceofltc.com; www.faceofltc.net; www.faceofltc.org; www.families4care.org; www.future-aging.org; www.foundationltc.com; www.foundationltc.net; www.foundationltc.org; www.geroprep.org; www.longtermcareleader.com; www.longtermcareleader.org; www.longtermcareliving.com; www.longtermcareliving.net; www.longtermcareliving.org; www.lstreetgang.com; www.ltcfound.com; www.ltcfound.net; www.ltcfound.org; www.ltccareercenter.com; www.ltctrendtracker.com; www.ltctrendtracker.net; www.ltccareercenter.org; www.mrddliving.com; www.mrddliving.net; www.mrddliving.org; www.nalw.com; www.nalw.net; www.nalw.org; www.ncal.org; www.ncal.org; www.ncalconvention.com; www.ncalconvention.org; www.ncalpublications.com; www.ncalpublications.org;  www.ncalpso.org; www.nnhw.org; www.providermagazine.com; www.providernation.com; www.qualityfirstnursinghomes.org; www.qualityfirstnursinghomes.net; www.qualityfirstnursinghomes.org; www.qualitynursinghomes.com; www.qualitynursinghomes.net; www.qualitynursinghomes.org; and any other Services released by AHCA from time to time.

2.    What information do we collect?

Through our Services, we may collect the following types of information:

2.1.  Personal information you provide to us

This can include emails to us, filling out online forms, or by otherwise providing your information.  Examples include: (i) a username and password, name, contact information (e.g., address, phone number, email) and payment information, such as when creating or updating your account, using the Services, placing an order, or entering an event, contest or sweepstakes; (ii) content (e.g., photos, comments, and other materials) that you provide to us, along with any information you provide about yourself and the content (collectively, “User Content”); and (iii) information in communications between us.   Please note that uploaded User Content may also contain technical “metadata” which may, for example, indicate how, when, where and by whom a piece of User Content was collected and how that content is formatted.    Some of the Services may collect related forms of information, for example, we may collect information about gift recipients to fulfill gift purchases.

2.1.  Analytics tools and log information

We may use proprietary or third-party analytics tools to help measure traffic and usage trends for our Services. These tools collect information sent by your device or the Services, including the web pages you visit, add-ons, and other information that assists us in improving the Services. This analytics data is typically aggregated and does not identify any particular User.  Our Services may also maintain log data generated when using the Services, such as web requests, Internet Protocol (“IP”) addresses, browser type, URLs, pages viewed, and other such information. We may collect similar information from emails sent to our Users to better track which emails are opened and which links are clicked by recipients.

2.2.  Cookies and similar technologies

We may use cookies or other similar technologies like pixels, web beacons, and local storage to collect information about how you use the Services and provide features to you.  We may permit advertisers or other partners to serve ads or services to you, which may also use cookies or similar technologies placed by us or the third party.  Please note that you may be able to set your browser or device to prompt you before you accept a cookie, accept cookies automatically or reject all cookies. However, if you choose not to accept cookies from the Services, you may not be able to access and use all or parts of the Services or benefit from the information and features that we offer.

3.    How do we use your personal information?

In addition to some of the specific uses of information described in this Privacy Policy, we may use information received through the Services to: (i) provide our products or Services online or offline; (ii) help you efficiently access and manage your information, provide you with customer support, and perform other functions described to you at the time of collection; (iii) remember certain information so you will not have to re-enter it during your visit or the next time you visit the Services; (iv) provide personalized content and information to you and others, which could include various forms of marketing; (v) provide, improve, develop, test, diagnose or fix, and monitor the Services or features; (vi) enforce or exercise any rights in our Terms and Conditions; and (vii) monitor metrics such as total number of visitors, traffic, and demographic patterns.

We may communicate with you concerning: (i) your account; (ii) your use of any of the Services; (iii) Service updates or announcements; or (iv) for technical or customer support purposes.  Unless you notify us otherwise, we may also communicate with you about various Services or other that may be of interest to you.

4.    When do we share collected information?

We will not give, share, sell, or transfer any of your personal information to third parties (beyond our legal affiliates) without your consent, except as noted in this Policy.

4.1.  Third parties with whom we may share information

We may share your information with third-parties that help us provide the Services or other AHCA products or services to you (“Service Providers”).  They will be given access to information as necessary to fulfill this purpose under reasonable confidentiality terms. 

From time to time, we may share some of your personal information with our sponsors, conference exhibitors, and other business partners so that they may offer you goods or services that may be of interest to you.  We may also share certain information such as cookie data with third-party advertising partners. This information would allow third-party ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. 

We may remove parts of data that can identify you and share anonymized data with other parties, or combine your information with other information in a way that it is no longer associated with you and share that aggregated information.

4.2.  What happens in the event of a change of control

If we transfer part or all of our assets to another organization, your personal information and any other information collected through the Services may be among the items transferred. The buyer or transferee will have to honor the commitments we have made in this Privacy Policy.

4.3.  Responding to legal requests and preventing harm

We may access, preserve and share your information when we have a good faith belief it is necessary to: (i) respond to a legal request (like a search warrant, court order or subpoena) or otherwise comply with the law; (ii) detect, prevent and address fraud and other illegal activity, or violations of our terms and policies; (iii) to protect us, you and others, including as part of investigations.

4.4.  Message Boards & Other Public Forums

As a service to our users, we feature several public message boards, blogs and other public forums where users can share information and interact with each other via our Services. Please think carefully before disclosing any of your information or User Content in any public forum, because it is by design accessible to the public, is not a private or secure environment, and may be collected and used by third parties.

4.5.  AHCA data collection and reporting tools

When you use AHCA data collection and reporting tools, you may be required to classify and identify data you submit via the tools as general data that we are permitted to disclose to all users of the Services, in the aggregate, or data that should only be accessible to your permitted group of users (e.g., facility specific users). In some instances, the very tools and applications through which the data is submitted will indicate the nature thereof without any further requirements on your part. However, if you are prompted to identify the nature of the data and fail to do so, AHCA may make the data available on a general aggregate basis, for which it shall have no liability and you shall have no recourse against the AHCA.

4.6.  Market Research

An important aspect of our Services is market research in areas of health and long-term care. We gather this information from a variety of sources including publications, research papers, surveys, focus groups and member/user contributions. This information is used for subscriber industry research purposes and not for sale or other commercial purposes.

An important feature of our Services is the ability for you to submit certain industry information for others to review, and in return, allow you to view their industry information. All such information will be presented via the Service in an aggregate statistical form without any identifiable information, but we cannot warrant the confidentiality and/or anonymity of this information. You disclose this information at your own risk.

We may disclose this non-identifiable, aggregate data to select partners and other third parties, but require those recipients to agree they will not commercially exploit or attempt to make the data identifiable, such as by combining it with other databases.

5. Links to other websites or services

We may, from time to time, allow third parties to offer services to you on our Services.  For example, we may allow social networking websites to control a portion of our webpage (i.e., a portal) through which you can interact with the third party, its services, servers, and other users.  We may also allow for multi-party engagement tools (e.g. online collaboration services) to facilitate our members and Users working together on initiatives of interest. Unless it is obvious, we will generally indicate where such a third party, and not us, controls a particular area of a website.

AHCA is not responsible for the practices employed by any other websites or services linked to or from our Services or provided in such portals, including the information or content contained within them or information collected by them. Our Privacy Policy does not apply to those third-party websites, services or portals, which are subject to that third party’s own rules and policies. You agree that AHCA is not responsible and does not have control over any third parties that you authorize to access your User Content or personal information, nor do we provide any representation or warranty regarding accuracy of information provided by such third parties, the security of the third party’s services, or your ability to access and use their services. If you are using a third-party website or service and you allow them to access your User Content or personal information, you do so at your own risk.

6. How do we protect your information?

We may use information we collect from you anywhere in the world where we or our Service Providers maintain facilities. We use commercially reasonable safeguards to help keep the information collected through the Services secure and take reasonable steps to protect your personal information. However, we cannot ensure the security of any information you transmit to us or guarantee that information stored on the Services may not be accessed, disclosed, altered, or destroyed.

You agree that we may communicate with you electronically regarding security, privacy, and administrative issues, such as security incidents. We may post a notice on our Services if an incident occurs, and may communicate with you at the email address you provided.

Please do your part to help us. You are responsible for maintaining the secrecy of any non-public information that you provide, accessing the Services only from a secure device and network connection, and controlling access to emails between us. Internet e-mail may not be secure. Your information may also be affected by your use of social media services (e.g., Facebook, Twitter) that may be featured on the Services (e.g., social links), or by social media services that you are connected with when accessing the Services. We are not responsible for the functionality, privacy, or security measures used by you or other organizations.

7. Data accuracy

Please note that you are responsible for providing your most current, accurate and information to us upon registration or when updating an account. By doing so, you may be able to access and use certain advanced database applications and search tools, subscribe to newsletters and use other Services not otherwise available to non-registered users. The personal information we collect may include information about your organization that we require to give you access to AHCA-provided data collection and reporting tools. You represent and warrant that, under no circumstances shall any information you submit to the Services be inaccurate, misleading, obtained in an unauthorized manner, or a violation of any applicable law.

8. Choices about you information

If you have an online account with any of our Services, you may have the ability to review, update or delete some of your personal information, or modify your e-mail subscriptions or other communication settings, by logging into your account on the Services.  Certain information that you provide to the Services may be retained indefinitely, consistent with our Terms and Conditions.  However, we generally retain personal information as needed for business and legal purposes, in accordance with applicable contractual and legal requirements, and consistent with our document retention practices. Please contact us with any inquiries about your personal information used by the Services. 

You can unsubscribe and opt out of receiving most of our communications with the “unsubscribe” link at the bottom of any email newsletter or other email communication.  You can also contact the webmaster or technical support staff as provided at http://www.ahcancal.org/about_ahca/pages/contactus.aspx.  As noted above, you may not be able to opt out of certain Services- or account-related communications (e.g., account updates, transaction confirmations, technical and security notices).

9. Special Notice Regarding Children’s Privacy

We do not knowingly solicit, collect, store, use or disclose personal information online from anyone under 13 years old or knowingly permit such persons to use the Services. If we learn of such information being obtained, we will delete it as quickly as possible. If you become aware of such an occurrence, please email us at update@ahca.org.

10. Do Not Track

Some web browsers offer a Do Not Track (“DNT”) setting that can signal websites or services that the user does not want certain information about webpage visits collected over time and across websites or online services.  Irrespective of DNT signals, we handle all user information consistent with our Terms and Conditions and this Privacy Policy.

11. Contacting AHCA

If you have any questions regarding this online Privacy Policy or our privacy-related practices, please contact the AHCA at rdavis@ahca.org, by phone at 202-898-2842, or by mail at:

Attn: Rae Anne Davis, Chief Strategic Officer & Sr VP Administration

American Health Care Association

1201 L Street NW

Washington, DC 20005

The effective date of this Privacy Policy is August 1, 2017.