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 State Provider Associations Target Worker Recruitment Via Enhanced Website

A dozen long term and post-acute care (LT/PAC) state associations affiliated with the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) have joined together to tackle the ongoing problem of recruiting caregivers through the newly enhanced CareForTheAging.org website.

These states include:

Arizona, Connecticut, Georgia, Idaho, Illinois, Maryland, Michigan, Minnesota, Nebraska, New Hampshire, and North Dakota. The site will be launching soon in Ohio, Colorado, Texas, Massachusetts, Virginia, and Wisconsin.

The website, first launched in 2017 by the Indiana Health Care Association/Indiana Center for Assisted Living (IHCA/INCAL), has been expanded with a significant enhancement in functionality for association members to use, providers say.

At its core, CareForTheAging.org gives providers direct access to candidate interest forms that are submitted by site visitors seeking new career opportunities. The member portal accelerates the recruitment process by creating opportunities for providers to initiate timely outreach with candidates. Using the member portal, recruiters will be able to receive instant notifications via email about candidate interest form submissions. They can filter and export submissions by zip code, education, date, and other variables.

“This collective effort will bring great value to our members, job seekers, students, and the long term and post-acute care profession as a whole,” said AHCA/NCAL President and Chief Executive Officer (CEO) Mark Parkinson. “We’re excited to see this partnership come together and give our support to help providers attract and retain qualified, dedicated caregivers.”

The website originated not only as a way for job seekers and providers to match skill sets with openings, but also to promote the overall LT/PAC profession as an attractive career for compassionate, hard-working individuals, says Zach Cattell, president of IHCA/INCAL.

“We wanted a different way to connect with available workers, so that was something we started with on the website. Another component is that we wanted to help members put objective information out into the public about what it is really like to work in PAC, specifically in long term care and assisted living,” he says.

The website, Cattell says, has useful information, augmented by videos of real-life LT/PAC professionals who talk about their careers, and in many cases talk about what they did before they entered the field and how they got to where they are now.

“That pathway is important, and through the website’s text and videos you can actually have a road map in front of you [the potential worker], and recommendations on other steps you can take through employment and education,” he adds.

David Voepel, CEO, Arizona Health Care Association, says he likes to refer to CareForTheAging.org as more of a portal than a website, given its ability to guide prospective recruits to the various types of work that exist in LT/PAC as well as to actual job openings.

“People just don’t know where to start, it seems. Of course you can Google things like ‘How to be a CNA,’ but this website as created by IHCA/INCAL is simple and concise and really is a one-stop shop versus anything else out there,” he says.

The website also features resources detailing state-specific education requirements and salaries in the LT/PAC field. Providers urge high school students, early career professionals, and job seekers searching for new career opportunities to visit CareForTheAging.org to get connected with these resources and employers.

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