Good Samaritan, Vivo, I Live
One look at Good Sam’s innovation website ( gives some insight into the company’s fresh take on its business. Included in the pages is a glossary of terms, indicating that indeed many traditional players in long term care may find the company’s concepts of innovation revolution foreign.

Some of these words are:

Co-creation—Collaborating with clients, families, front-line staff, and others in the community to develop something new that meets their needs.
Design Thinking—A problem-solving methodology that creates “user-friendly” results.
Ethnography/Empathy Research—A way to understand functional, emotional, and social needs of clients, families, and staff by shadowing and asking questions. This type of research comes from the social sciences of anthropology, psychology, and design.
Early Exploration—Often called the fuzzy-front end, innovation starts by exploring opportunities and problems—rather than jumping to solutions.
Learning Launch—A way to answer the question, “What works in the marketplace?” After an experiment is completed, a new service concept is developed and delivered in a few locations so the organization can learn how the service’s operations, delivery, and revenue models can be built to scale across the organization.
Paper Prototyping—A term that comes from software and Web development. Providers can draw (or print out) what a screen or interface might look like on paper prior to building the software. Then they ask others on staff how they would use that interface and what they would change to make it more intuitive. Providers can do this with an entire series of screens or just a few.