1. Encourage and support scholarly research in the field of person-centered care (PCC), building the evidence base for effective strategies.

2. Provide training in PCC and specialist topics for staff in long term care facilities, hospitals, community-based entities that provide health care services, and consumers.

3. Educate at the undergraduate and graduate levels, eventually building to interdisciplinary programs of study in aging/gerontology with a focus on PCC.

4. Support PCC practice and culture change through leadership training and practice development.

5. Provide context and balance that allows for a better public discourse on the delivery of services to frail and vulnerable people and support advocacy and public awareness efforts with accurate information and evidence.