Banks Cater To Long Term Care | https://www.providermagazine.com/Issues/2016/September/Pages/Banks-Cater-To-Long-Term-Care.aspx | Banks Cater To Long Term Care | <div id="__publishingReusableFragmentIdSection"><a href="/ReusableContent/4_.000">a</a><a href="/ReusableContent/4_.000">a</a></div><div><br><img class="ms-rtePosition-2" src="/Issues/2016/September/PublishingImages/Finance-supp1.jpg" alt="" style="margin:5px 15px;" /><br>Leading banking experts in the long term care (LTC) space say skilled nursing facilities (SNFs), assisted living, and other seniors housing markets are robust and active as the industry’s consolidation trend continues. <br></div>
<div><br>At the same time, the desire to refinance and improve existing facilities is fueling demand for financing, especially bridge loans leading to HUD (Department of Housing and Urban Development)-insured funding. </div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">Skilled Nursing Market</h2>
<div>While the pace of activity in the LTC financing trade is busy; the nuances of why this is the case; how owners and operators of these facilities should view their options; and how bridge loans, mezzanine financing, and the HUD program work are even higher priority issues, the bankers say. For instance, Erik Howard, managing director, real estate finance, Capital Funding in Baltimore, likes to differentiate the segments in which he provides financing to better explain the current landscape. <br></div>
<div><br>“The skilled nursing market in particular remains active,” he says. “We still see a lot of consolidation, and we think that is going to continue for the foreseeable future with the advance in accountable care organizations [ACOs], and as providers look to team up with hospital systems and other specialists,” he says.<br></div>
<div><br>“We think that is going to be the backdrop for the industry to consolidate. And some of the smaller owner-operators that just don’t have the bandwidth or the breadth of services to be able to offer to a collective group are feeling that pressure to evaluate their long-term viability. We are also seeing some county-owned facilities continuing to sell.”</div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">Assisted Living Prospects</h2>
<div>On the assisted living side, the focus is on what may or may not be too much construction, notably in states like Texas, Howard says. “It’s obviously been a big debate in some markets in terms of overbuilding. Are we getting to that point of oversaturation? We do see a fair bit of new construction on the seniors housing side. And so everyone is trying to keep on that to make sure it is not having a negative impact on overall occupancy or profitability,” he says.</div>
<div><br>There doesn’t seem to be a national overbuild scenario in play, he says, as the possible problem areas appear to be very specific. “We just don’t want cycles that we saw in the early 2000s,” Howard says.<br></div>
<div><br>As to what creates demand for Capital Funding’s services, he returns to the idea that the evolving nature of health care delivery systems is shifting the profession, albeit on a deal-specific basis.<br></div>
<div><br>“At the end of the day with skilled nursing it’s a somewhat local business even though you’ve got chains that operate on a state basis, a regional basis, and a national basis,” he says. The sophistication level has changed in terms of the type of residents overall being treated in SNFs now, Howard says. There is just more acuity. “So, while smaller companies are obviously able to provide good care, some of the billing issues and challenges with respect to state reimbursement via Medicaid and federal level Medicare, and some of those regulations are just becoming in some cases a little too challenging.”<br><span id="__publishingReusableFragment"></span></div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">Interim Loans</h2>
<div>The bread and butter service for Capital Funding is bridge-to-HUD loans. These involve providing relatively short-term acquisition financing for a borrower, and eventually taking that out to permanent financing via the HUD Section 232 and related programs. The HUD program permits refinancing of existing residential care facility indebtedness with a Federal Housing Administration-insured loan. </div>
<div><br><img class="ms-rtePosition-1" src="/Issues/2016/September/PublishingImages/Finance-supp2.jpg" alt="" style="margin:5px 15px;" />“We’ve had that product for 20 years, and it has really been key to our growth over that time frame,” Howard says. </div>
<div>And then there are mezzanine loans, a type of financing that has become a bit more popular of late. This involves writing a loan to the owner with terms that subordinate the loan both to different levels of senior debt as well as to secured junior debt. In other words, the mezzanine lender is very close to being last to get paid if something goes wrong with the loan.</div>
<div><br>“It has been utilized a little bit more over the past 12 to 24 months just because of some structural issues in the finance world. It is another product in our suite of services, and we will use it as needed,” Howard says.</div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0"><span>Bridge Loans Take Cent</span><span></span><span>er Stage</span></h2>
<div>Another banking resource in the LTC financing arena is Oxford Finance, a senior secured lender based in Alexandria, Va. Tracy Maziek, managing director at Oxford, says his group is primarily involved in financing deals for SNFs, with smaller blocks of business for Alzheimer’s care and a little bit of assisted living. </div>
<div><br>He agrees the market is robust, with capital accessible to most owners-operators, depending on the borrower’s business and risk profile and needs.</div>
<div><br>A good chunk of Oxford’s business in the LTC area revolves around bridge loans, and any discussion on these loans needs to focus on their true purpose and the key role they play in the SNF and assisted living business worlds.</div>
<div><br>“It is truly a bridge to another financing event or a sale outright,” Maziek says. These loans typically serve three purposes: One of them is to finance a new acquisition, the second to refinance an underperforming or underleveraged property, and the third to acquire financing for a property that is not stabilized properly. </div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">On The Way To HUD</h2>
<div>One of the reasons to use bridge loans is that a borrower cannot obtain a conventional bank loan because the property in question is either underperforming or not stabilized, yet is looking to get an interim-loan facility in place where they can still take advantage of leverage on a building, Maziek says. </div>
<div><br>“These loans are typically not considered permanent financing. Bridge loan tenors are usually 18 months to five years,” he says.</div>
<div><br>Bridge loans range in size from around $3 million to $4 million for a single property deal in the Midwest to as high as $80 to $100 million for multifacility portfolios.</div>
<div><br>Once the loan runs its term—then the borrower can look to permanent financing through conventional financing such as a bank, HUD, or other agency—Fannie Mae (Federal National Mortgage Association) or Freddie Mac (Federal Home Loan Mortgage Corp.) programs, he says. </div>
<div><br>As for customary interest rates for these loans, they vary depending on borrower risk like any other financing, but usually rates are from the mid-single to the high-single digits.</div>
<div><br>“It is all dependent on the borrower and property profile, flexibility of terms, and leverage,” Maziek says.</div>
<div><br>When asked what the risks are in taking on a bridge loan, Maziek says LTC owners and operators need to know that if they are in a situation where they have an underperforming property or unstable financing facility and the property fails to stabilize or continues to falter operations-wise, then the resulting debt burden can become too much and they can become overleveraged. “I would say that is the biggest downside,” he says.<br><span id="__publishingReusableFragment"></span></div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">Business Has Been Good</h2>
<div>Business for bridge loans has been brisk in recent years, and it is a regular feature of financing in the LTC area. “One reason this is popular in long term care is if it is not a large-type acquisition, maybe you have identified something in the market that the prior operator has not been able to successfully navigate, or perhaps you just have a better mousetrap. Ultimately, it is the same business as the former operator was executing but perhaps they just were not executing well,” Maziek says. </div>
<div><br><img width="271" height="167" class="ms-rtePosition-1" src="/Issues/2016/September/PublishingImages/Finance-supp3.jpg" alt="" style="margin:5px 15px;" />“I also think there are more bridge loans these days because HUD and the agencies have become such a desirable form of long-term capital that we see lots of people wanting to put leverage on a business or on a facility. And this gets them in a better position to take a loan out later through agency financing. I would say 10 years ago the long-term bank market was more robust so you did not see as many bridge-type deals, but it has definitely grown over the years.”</div>
<div><br>Financing demand also follows the level of mergers and acquisitions going on, which has been strong and correspondingly has bolstered the need for bridge financing.</div>
<h2 class="ms-rteElement-H2 ms-rteThemeForeColor-8-0">What Borrowers Should Know</h2>
<div>In suggesting what LTC owners and operators should know going into any financing situation, Capital’s Howard says the most important first step is to be as open as possible with a lending source.</div>
<div><br>“First and foremost we always talk to our borrowers about transparency, which affords the lender the opportunity to be creative and work through both the good and bad,” he says. “So if we understand the full gamut of the operational landscape in particular with the facility, this gives us more data to be able to craft a financing model that works for them.”</div>
<div><br>Howard says with the historically low rates prevalent in the market now, Capital Funding counsels its clients to take advantage of the HUD program. “Given the uncertainty that occurs every year at both the state level and the federal level for reimbursement, we think that fixing your debt payment provides a tremendous amount of visibility and certainty for long term care owners and operators. </div>
<div><br>“And it’s such a large portion of the expense structure that we think it’s a good opportunity and smart thing to do to <br>take advantage of that HUD program,” he says.</div>
<div><br>Other tips for owners and operators include knowing the lender has the ability to execute the loan and knows the LTC <br>trade. </div>
<div><br>It is a fairly niche business in terms of health care finance, Howard says, “so you need to make sure your lender understands the dynamics of the industry. Obviously, providers understand the operational risks that they deal with day to day, but I think it is important to ensure that your lender fully recognizes those and gets a sense as to how they address and react to some of those challenges that operators face,” he </div>
<div>says.</div>
<div><br>“If you get a lender that is not terribly active in the space and may not understand survey cycles and what those surveys mean, you could be in a challenging position. You want to partner with someone from a finance perspective that understands your business and has been doing it for awhile and has seen some of those cycles come and go.”
<br><br>For More Information:<br><br><a target="_blank" href="mailto:ehoward@capfundinc.com">Erik Howard</a>, Capital Funding Group<br><a target="_blank" href="mailto:lcoleman@levitzgroup.com">Levi Coleman</a>, Levitz Group<br><a target="_blank" href="mailto:tmaziek@oxfordfinance.com">Tracy Maziek</a>, Oxford Finance LLC</div>
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<div><em>Patrick Connole is a Washington, D.C.-area freelance journalist covering the health care sector and other economic issues.</em></div> | Leading banking experts in the long term care space say skilled nursing facilities, assisted living, and other seniors housing markets are robust and active as the industry’s consolidation trend continues. | 2016-09-01T04:00:00Z | <img alt="" src="/Issues/2016/September/PublishingImages/Finance-supp_t.jpg" style="BORDER:0px solid;" /> | Finance | Column |
More Than Just Pretty Pictures | https://www.providermagazine.com/Issues/2016/September/Pages/More-Than-Just-Pretty-Pictures.aspx | More Than Just Pretty Pictures | <div></div>
<div><img width="364" height="270" src="/Issues/2016/September/PublishingImages/tech_hospital.jpg" class="ms-rteImage-1 ms-rtePosition-2" alt="" style="margin:5px 15px;" />It is said that a picture is worth a thousand words. Of course it would take many words and phrases to describe a favorite beach scene, or mountain vista. And viewers of such images tend to develop their own conclusions or even create their own stories. </div>
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<div>With business data, the situation can be very different. Here imagery is needed to support decision making and provide context to the questions being asked about the data. Visuals should lead the user to valid conclusions and avoid misinterpretation.</div>
<div> </div>
<div>This may be more important for long term care providers than it is for any other operation since misinterpretation of facts from faulty visuals can have a profound impact on outcomes for both the resident and the business.</div>
<h2 class="ms-rteElement-H2">What To Consider</h2>
<div>So how does a company ensure its data visualization efforts are hitting the mark? Here are some basic best practices to consider. </div>
<div><br>1. Consider the user. Not all users want to receive the same information the same way. An executive may need to understand trends associated with quality measures, while a nurse may need to know who is at most risk for a fall in her unit. The chief financial officer may want profitability analysis, while the administrator needs to understand specific expense variances. Think about what questions different users will have of the data, and how visualization and supporting analysis can help them determine appropriate actions.</div>
<div><br>2. Let the data speak for themselves. Choosing the best way to represent data is key to providing insight and understanding to the user. Leaders may require graphical charts that allow them to quickly judge performance at a glance. Nurses on the floor may require a list of residents having a negative impact on a particular quality measure so that each resident can be assessed and appropriate interventions implemented to improve outcomes—which may not be presented graphically at all. </div>
<div><br><img width="318" height="180" src="/Issues/2016/September/PublishingImages/tech_diagnosis.jpg" class="ms-rteImage-1 ms-rtePosition-1" alt="" style="margin:5px 15px;" />When considering graphics, it is important to match the right picture with the right situation. Pie charts provide ways of seeing a snapshot of data at a point in time. Adding a stacked bar that is plotted along a time axis may provide a way of seeing relative value points of different data elements, along with trending.</div>
<div><br>A bubble chart adds an additional dimension (size of the bubbles). Images such as maps provide an intuitive way to view location data and, when overlaid with conditional formatting, can add a more at-a-glance context for the user. Info graphics provide a way to tell a story.</div>
<div><br>3. Think of the dashboard as a mini application. A dashboard is ultimately a mini application for the user to gain insight into clinical outcomes or operational performance. Designing dashboards to focus on key roles, key performance indicators, and supporting analysis can provide a cockpit for the user that helps them fully understand the issue at hand without requiring them to be an expert on building charts, ad-hoc queries, or underlying data models and thus enables leadership and frontline staff time to focus on what they do best: care delivery.</div>
<div><br>4. Self-service dashboards can remove information technology from the business of creating dashboards and allow users to answer their own questions or follow their thought processes through the data to support decision making. </div>
<div><br>5. Be agile. Analytics is never done. Users will always demand more as the business or regulatory environment changes. Expect to work iteratively, and frequently involve users from different levels with a healthy dose of acceptance testing and validation from the intended audience.</div>
<h2 class="ms-rteElement-H2">Putting it into practice </h2>
<div>Say a long term care provider wants to reduce hospital readmissions. There are a number of actors involved, from the executive team and quality improvement directors, to the nurses on the floor who can influence these results, each with their own information needs. If the leadership team can leverage visualizations and data analysis to identify macro trends, further exploration of associations and root cause analysis of these trends can result in the development of specific programs aimed at driving down readmissions. And by providing nurses on the floor with the right information at the right time, they can work with individual patients to reduce the risk factors that lead to readmissions in the first place. </div>
<div><br><img width="320" height="213" src="/Issues/2016/September/PublishingImages/tech_readmiss.jpg" class="ms-rtePosition-2 ms-rteImage-1" alt="" style="margin:5px 15px;" />The executive may want to monitor areas of highest risk for readmissions and know things like what are the top five causes of readmission, which causes are considered to have been preventable, which acute care facilities tend to transfer patients who return to the hospital within seven to 10 days, and what doctors are admitting the most patients who are readmitted within 30 days. These findings can lead to improved collaboration among acute care facilities and providers.</div>
<div><br>Nurses may want to track residents at highest risk for readmission by diagnosis and ensure appropriate care plans and prevention interventions are in place and being monitored to avoid readmissions. Nurses may implement process improvement strategies or staff training for specific diagnoses and monitor the impact on readmissions to evaluate effectiveness.</div>
<div><br>Executives may need a dashboard that shows the top five diagnoses that cause readmission and allow them to follow their thought processes to analyze the root causes. This could be done via a series of linked graphics and charts that are easily navigated with no training required. This provides actionable information they can use to work with acute-care providers or help improve processes within their own facilities.</div>
<div><br>Good data visualization is about more than just the pictures being presented. It is about letting the data tell a story that can be tailored for the user and provides insight to the actions necessary to move beyond simply measuring organizational performance to improvements in resident and organizational outcomes. </div>
<div> </div>
<div><em>Lee Kilmer is vice president of product management for MatrixCare. He can be reached at </em><a target="_blank" href="mailto:Lee.Kilmer@MatrixCare.com">Lee.Kilmer@MatrixCare.com</a>.</div> | It is said that a picture is worth a thousand words. Of course it would take many words and phrases to describe a favorite beach scene, or mountain vista. | 2016-09-01T04:00:00Z | <img alt="" src="/Issues/2016/September/PublishingImages/tech_t.jpg" style="BORDER:0px solid;" /> | Technology | Column |
Web Strategies Can Bring In Customers | https://www.providermagazine.com/Issues/2016/September/Pages/Web-Strategies-Can-Bring-In-Customers.aspx | Web Strategies Can Bring In Customers | <div id="__publishingReusableFragmentIdSection"><a href="/ReusableContent/4_.000">a</a></div><div></div>
<div><img src="/Issues/2016/September/PublishingImages/web_t.jpg" class="ms-rtePosition-1" alt="" style="margin:5px 10px;" />How can providers increase their revenue via the internet? The most successful, who are using an inbound marketing strategy, are experiencing nearly 35 percent of their new move-ins coming from the web, according to the Senior Housing Forum, published in November 2014. That’s impressive and encouraging. </div>
<div>With that in mind, leaders might ask these questions: </div>
<div> </div>
<div>1. How will providers grow their business using the internet and social media marketing within their budgets, using their existing staff?</div>
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<div>2. How might providers capture their own leads rather than buying them from national or regional referral companies?</div>
<div> </div>
<div>3. What is different for providers in closing internet leads?</div>
<div> </div>
<div>These three questions aside, providers that are tenacious and embrace the internet as a source of new business and income can turn their websites into lead-generating workhorses. This article contains information about how to simplify the complicated and create a road map to drive customers to provider websites and capture them as new business. </div>
<h2 class="ms-rteElement-H2">The Inbound Marketing Strategy</h2>
<div>As it relates to providers, inbound marketing is about promoting their communities through blogs, videos, eBooks, Search Engine Optimization (SEO), and social media. Inbound marketing refers to marketing efforts that bring visitors in, rather than traditional outbound marketing. Inbound marketing draws customers to provider websites because it has value for them; skilled nursing, rehabilitation, and assisted living centers can help them. <br><br></div>
<div>It all happens, of course, when provider sites are sensitive to SEO words or phrases that customers enter to find them. The most important part of inbound marketing is “call to action” (CTA) banners, buttons, or graphics that provoke an immediate response—click to schedule a tour, watch this video, or receive a free guide. Clever CTA prompts give customers something free in return for information—name, email, phone number. Once providers receive that information, an immediate reply is required.</div>
<h2 class="ms-rteElement-H2">Customer Relations Plays Major Role</h2>
<div>Nowadays, immediate response to an email captured on the internet can be followed up on automatically with preprogrammed customer relations management (CRM) programs. These programs capture the lead from the provider website, add it to the database, send an immediate message to the customer, and offer help if needed. <br><br></div>
<div>The CRM program continues to communicate with that lead by sending periodic preprogrammed messages, inviting the prospect to lunch and a free tour or inviting them to a social event. The program keeps the conversation current, even when the sales associate is busy with other families. When the sales associate is working the lead, he or she can document conversations about the customer’s needs in the CRM program. Then, whoever works that lead has real-time data for seamless customer support. </div>
<h2 class="ms-rteElement-H2">Shift From Selling To Helping</h2>
<div>It is imperative that providers shift their thinking from “What can I sell you?” to “How can I help you?” Providers that do this will be more successful and by providing prospective customers something of value, they can require something of value back. This shift in thinking will move the company’s website from outbound marketing to inbound marketing. <br><br></div>
<div>For example, when running a blog on how to prevent falls, many customers caring for a loved one at home will find that blog useful, versus a story and statistical information about the company’s successful falls prevention program. Helpful information creates bonds with the customer.</div>
<div><br>Generally, it takes about six months for a family to choose a provider. That creates a six-month sales cycle for a provider to establish trust and close the sale. With inbound marketing, a company can create that bond because it doesn’t have to rely on the customer making contact; providers can contact prospects because they have contact information.</div>
<h2 class="ms-rteElement-H2">Don’t Miss Important SEO Words
</h2>
<div>The No. 1 SEO word customers use to find providers is “nursing home(s),” and yet that is a word providers have </div>
<div>all removed from their vocabularies and certainly their websites. Most nursing homes call themselves post-acute or health and rehabilitation centers.</div>
<div><br>Assisted living communities certainly don’t promote themselves as nursing homes. Yet, customers are shopping using “nursing home(s).”</div>
<div><br>Current SEO words and phrases can be found through internet programs like Google Analytics, <a target="_blank" href="https://goo.gl/5PkxAS">https://goo.gl/5PkxAS</a>, or in this white paper, <a target="_blank" href="http://goo.gl/4uMY3L">http://goo.gl/4uMY3L</a>. Providers can also compare and trend words on Google Trends at <a target="_blank" href="https://goo.gl/hrvL4d">https://goo.gl/hrvL4d</a>.</div>
<div><br>It’s possible to quickly search “tools to check a website for KEY words” and learn more. Check out all the valuable programs to assess the number of SEO words on the company’s website and if they are relevant to its customers.</div>
<h2 class="ms-rteElement-H2">Moving Up The Rankings</h2>
<div>A company’s ranking is where it pops up after a potential customer has entered a SEO word or word phrase. The top links that pop up after a search are usually advertisements. If the company has the financial resources, a simple way to get to the top of the page is to advertise. </div>
<div><br>Outside of advertising, though, providers can move up the rankings by frequently adding fresh content to their websites—inbound marketing content. Remember, internet search engines favor websites that update content often. </div>
<div>One test to try right now is to type in the company’s name. If it doesn’t pop up on the top of the list below paid ads, then it is time to review current SEO words the company is using or enlist the help of an SEO expert. There is also a test to put the company through relevant SEO words and phrases in the white paper, <a target="_blank" href="http://goo.gl/4uMY3L">http://goo.gl/4uMY3L</a>.<br><span id="__publishingReusableFragment"></span></div>
<h2 class="ms-rteElement-H2">Who’ll Write The Content?</h2>
<div>The most challenging work for providers is content. To be successful and turn the company’s website into an asset—a lead-generating workhorse, it will need to add content to its website weekly, at a minimum.</div>
<div><br>For the sake of making this point, consider blogs. Blogs provide an excellent format to accomplish this goal and reach external markets with helpful information that will endear customers. </div>
<div><br>Blogs are generally about 500 words in length, with catchy headlines, graphics, and bullet points. Blogs are enjoyable to read and, again, uniquely helpful to customers. Blog content needs to be SEO-sensitive, with links to other valuable resources, usually government or nonprofit organizations like the Alzheimer’s Association and the American Heart Association.</div>
<div><br>Again, this point is about blogs because they are one of the most conceivable call-to-action strategies for providers. Here are some options, starting with the most costly:</div>
<div><br>Hire a custom blog writer. Blog writers generally get about $100 a blog, or $5,200 a year. Factor in time for oversight. If the decision is to go this route, find a blog writer with knowledge of the long term care industry. That will minimize the investment of time explaining things. </div>
<div><br>Another option is content curation. Content curation is the act of finding, organizing, annotating, and sharing relevant content on a specific target. In other words, it involves finding information that has value for potential customers and then recycles it on the company’s website. The curator could come from existing staff, or the company can hire an individual or organization to do the job.</div>
<div><br>Consider an innovative, affordable new service developed just for senior service providers. Subscribe to downloadable content, eBlog Posts, or eBooklets, specifically written for senior service providers. Informational and emotional, this content helps families with their current needs, bonding families to providers as experts who they can turn to for care.</div>
<div><br>If the company has the time and talent on staff, staff writers could write their own blogs. Be sure the designated writers are educated on SEO words and how to add valuable resource links to their copy. Always be sure the blog has social media share buttons for readers to share with others.</div>
<h2 class="ms-rteElement-H2">Not In The Budget? Compare With National Referral Costs</h2>
<div>Providers have always had to be judicial with their marketing dollars. The good news is that now, marketing investments can be tracked and evaluated with analytics and metrics. They can see how many hits they’re getting on the company’s site. They can measure if a browser is a first-time visitor or if they came through a link or social media. Providers can measure return on investment. </div>
<div><br>For providers paying referral fees to regional and national companies, think about taking the business in-house. Capturing and closing just one lead saves the company an average of $3,500, as reported by the Seattle Times in reference to King County, Wash., <a target="_blank" href="http://goo.gl/4uMY3L">http://goo.gl/4uMY3L</a>.</div>
<div><br>Now is the time to evaluate reallo-cating some of the money spent on referrals to fund an inbound marketing program. Another benefit of developing leads in-house is that 60 percent of the sale can be done on the company’s website before the client even meets a company associate. Move toward that goal.</div>
<h2 class="ms-rteElement-H2">Factor In Staffing Assignments</h2>
<div>It is doable to change to inbound marketing with existing staff and within existing budgets, with some caveats. It will require leadership to sit down with marketing staff and complete a list of current tasks. That list will have to be combined with inbound marketing tasks such as checking social media each day, putting up new content as frequently as possible, searching and responding to reviews, and following up on internet leads. </div>
<div><br>These lists will have to be combined to create a new job description and identify necessary training. The internet provides infinite possibilities for success well worth the effort. The bottom line is, there are many families, many people, who need help finding a long term/post-acute care provider. More and more of them are looking for help on the internet. Make it easy for them, and establish the company as the provider of choice. </div>
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<div><em>Debbie Van Straten is founder of Age Speaks Company, Tacoma, Wash. She can be reached at </em><a href="mailto:debbievanstraten@gmail.com" target="_blank" title="Email Debbie!"><em>debbievanstraten@gmail.com</em></a><em> or (414) 375-9172.</em></div> | This article contains information about how to simplify the complicated and create a road map to drive customers to provider websites and capture them as new business.
| 2016-09-01T04:00:00Z | <img alt="" src="/Issues/2016/September/PublishingImages/web_t.jpg" style="BORDER:0px solid;" /> | Technology | Column |
Investment Capital Needed For Skilled Nursing Operations | https://www.providermagazine.com/Issues/2016/September/Pages/Investment-Capital-Needed-For-Skilled-Nursing-Operations.aspx | Investment Capital Needed For Skilled Nursing Operations | <div id="__publishingReusableFragmentIdSection"><a href="/ReusableContent/4_.000">a</a></div><div></div>
<div><img class="ms-rtePosition-1" alt="Bill Kaufmann" src="/Issues/2016/September/PublishingImages/BillKaufman.jpg" style="margin:5px 15px;" />What will the skilled nursing sector look like in five years, or even 10 years? Where will the dollars come from to fund the transition and the models that will define the new skilled nursing sector? </div>
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<div>There has never been more uncertainty in the skilled nursing sector than there is now, but there is also opportunity for the sector to be a major part of the solution to the care challenge the nation will face over the next decade and beyond.</div>
<div><br>As the changes in health care payment models and the delivery system progress, skilled nursing operators need to adapt to the changes in the marketplace. However, adapting requires knowledgeable capital providers to invest in long term and post-acute care operating businesses to meet growing demand from consumers, referral partners, and payers.</div>
<h2 class="ms-rteElement-H2">Investment Capital Needed, Not Just For Real Estate</h2>
<div>There is little doubt that with half of the nation’s skilled nursing care centers built before 1980, investment dollars will have to be allocated to the construction of new buildings and/or the rehabilitation of existing buildings. Some investment in real estate seems to be occurring now, and many would argue that there is plenty of capital for the real estate business, but the operating businesses need capital for the industry to be able to seize this opportunity.</div>
<div><br>Some might ask, where do we allocate the investment dollars when it comes to the operating and service companies? One answer is to invest in the people, technologies, and service capabilities required for short-stay and long term care models of the future. Some experts have observed that operators need to pursue simultaneously a short-term survival strategy and a long-term positioning strategy for success, both of which necessitate greater investment capital.</div>
<div><br>For example, in the future, the sector most likely will serve higher-acuity residents with the need for more skilled care, both for short stays and longer-term stays. Many of these admissions previously would have been in acute care settings. This is a long-term change that requires a long-term strategy that involves investment in more care capabilities. This change, along with countless others, requires investment in expanding service capabilities and, in many instances, developing areas of specialization.</div>
<div><br>Currently, there is tremendous opportunity within the skilled nursing sector to accommodate the increase in the number of seniors needing both short-term transitional care and long term care, as this growth in demand will increase exponentially in the 2020s. To be clear, capital is needed not only for the building structures but also for the actual operating companies as well.</div>
<h2 class="ms-rteElement-H2">Attracting Capital For Operators And Services</h2>
<div>The question is, how does one get more capital to invest in the operating businesses? An important first step is to provide increased transparency that will facilitate informed investment decisions in the sector. </div>
<div><br>Historically, the data produced by the skilled nursing sector has not enticed many capital sources to invest in it. The reason, quite frankly, is that there is a lack of relevant data for investors. </div>
<div><br>For one, the industry needs data that are timely. The current primary provider of data is the Centers for Medicare & Medicaid Services, and those data are typically at least 12 to 18 months old. Given the rapidly changing dynamics of the current marketplace, the government data simply are not sufficient for investors seeking to make informed investment decisions. In addition, the data required by investors need to be reported on a consistent and reliable basis.</div>
<h2 class="ms-rteElement-H2">Skilled Nursing Data Initiative</h2>
<div>Working toward the goal of bringing providers of capital and providers of care together, the National Investment Center for Seniors Housing and Care (NIC) has sought to go out to the investment community to facilitate capital formation, specifically for skilled nursing providers. Investors have responded that they need better data if they are to either enter or expand their investment in the sector.</div>
<div><br>Specifically, they have said that while extensive data are available through different government sources, they are difficult to access and digest and, more importantly, are not timely in terms of giving investors a current picture of trends in the sector.</div>
<div><br>In order to meet this void of transparency, NIC currently is collecting monthly data from skilled nursing operators through the NIC Skilled Nursing Data Initiative. NIC currently collects data from 18 operators with a total of 1,500 properties. This collection includes both small operators and large operators and provides monthly time-series data, including: occupancy, quality mix, skilled mix, patient day mix, and revenue per patient day by payer source, which includes breaking out managed Medicare. Additional data metrics also will be added in the future.</div>
<h2 class="ms-rteElement-H2"><span id="__publishingReusableFragment"></span>Growing The Sample</h2>
<div>The initial sample of 1,500 properties is only NIC’s initial step to provide timely data. Growing the sample size will allow it to provide aggregated results to be reported at the state and metropolitan levels and create the data needed for more capital to invest in the sector. A greater sampling also will allow operators to benchmark themselves within their markets with monthly data. </div>
<div><br>NIC is urging operators to participate by submitting data. All individual property data collected are kept confidential, and no property or operator data are disclosed. As is NIC’s practice with the data it collects, all of the data are reported on an aggregate basis. In addition, NIC also is working with a number of technology solutions providers to assist in growing the data collection. </div>
<div><br>Information on how to participate can be found at: <a href="http://info.nic.org/nic-skilled-nursing-data-initiative" target="_blank">http://info.nic.org/nic-skilled-nursing-data-initiative</a>.</div>
<div>Each operator that contributes data to NIC on a monthly basis receives, free of charge, an aggregate monthly summary of the latest national data along with a benchmark comparison of its data to the national aggregate statistics. <br><br>As the database grows with more contributors, NIC will provide each contributor with more enhanced geographic data.</div>
<div><br>If readers wish to see some of the actual data, they can download the latest Skilled Nursing Data Report, which was released on June 21, 2016. It includes key monthly data points from October 2011 through March 2016. </div>
<div>The report can be accessed at <a href="http://info.nic.org/skilled_data_report_pr" target="_blank">http://info.nic.org/skilled_data_report_pr</a>.</div>
<div><br>Some of the key takeaways from the latest report include the following.</div>
<h2 class="ms-rteElement-H2">Seasonality Effect Weaker </h2>
<div>Skilled mix and quality mix increased to 26.0 percent and 35.5 percent, respectively, in first quarter 2016, as seasonality continued to play a role this time of year. However, the effect of seasonality was not as strong this year compared with the past two years, which may be attributed to the relatively late flu season.</div>
<div><br>For example, quality mix, which represents all payer sources but Medicaid, increased 0.6 percent, from 34.9 percent in December 2015 to 35.5 percent in March 2016. Seasonality played a greater role in the previous two years. From December 2014 to March 2015, quality mix increased 1.2 percent, from 36.2 percent to 37.4 percent. And from December 2013 to March 2014, quality mix increased 1.3 percent, from 35.8 percent to 37.1 percent.</div>
<h2 class="ms-rteElement-H2">Managed Medicare Rates Still Decreasing</h2>
<div>Managed Medicare rates continued to decline as rates decreased 1.2 percent quarter-over-quarter, from $447 in December 2015 to $441 in March 2016. The rates decreased year-over-year, as well: From March 2015 to March 2016, the rate dropped from $468 to $441. This decrease of 5.6 percent accelerated from the prior year, when rates decreased only 2.8 percent from March 2014 to March 2015. However, this past quarter does represent a slowdown in the rate of decrease, as the rate decreased faster from October 2015 to December 2016, at 1.7 percent.</div>
<h2 class="ms-rteElement-H2">Occupancy Increased Quarter-Over-Quarter</h2>
<div>Occupancy increased in January and February of 2016 but leveled off in March to end at 83.4 percent. However, occupancy is down 108 basis points from October 2011, as the decline in length of stay continues to be a challenge.</div>
<div><br>Over the past few years, there also has been more competition from home health and assisted living, which could be affecting occupancy, as well. The bounce back in occupancy from December 2015 to March 2016 is not surprising, considering the winter months often see a pickup of flu cases, slips/falls, and elective surgeries, all of which can cause an increase in occupancy rates.The quarter-over-quarter change in occupancy was 60 basis points, increasing from 82.8 percent in December 2015. When digging deeper into the data, however, they show that the year-over-year change was a decrease of 90 basis points, as occupancy dropped from 84.2 percent in March 2015 to 83.3 percent in March 2016. ■</div>
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<div><em>Bill Kauffman, CFA, is senior principal at the National Investment Center for Seniors Housing and Care. He can be reached at <a href="mailto:bkauffman@NIC.org" target="_blank" title="Email Bill!">bkauffman@NIC.org </a>or (443) 837-2429.</em></div> | There has never been more uncertainty in the skilled nursing sector than there is now, but there is also opportunity for the sector to be a major part of the solution to the care challenge the nation will face over the next decade and beyond. | 2016-09-01T04:00:00Z | <img alt="" src="/Issues/2016/September/PublishingImages/Finance_t.jpg" style="BORDER:0px solid;" /> | Finance | Column |
Discover Where Inspiration Meets Innovation | https://www.providermagazine.com/Issues/2016/September/Pages/Discover-Where-Inspiration-Meets-Innovation.aspx | Discover Where Inspiration Meets Innovation | <div id="__publishingReusableFragmentIdSection"><a href="/ReusableContent/4_.000">a</a><a href="/ReusableContent/4_.000">a</a><a href="/ReusableContent/4_.000">a</a></div><div></div>
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<div>The 67th Annual Convention & Expo of the American Health Care Association/National Center for Assisted Living (AHCA/NCAL) is coming to Nashville, Tenn., Oct. 16–19.</div>
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<div>Here are just a handful of the more than 70 CEU-credited symposia over four days, beginning Oct. 16.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Double The IMPACT With Nursing And Rehab</h3>
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<div>The IMPACT Act of 2014 requires standardized patient assessment data that will enable data element uniformity, quality care and improved outcomes, comparison of quality and data across post-acute care settings, improved discharge planning, and exchangeability of data and coordinated care. </div>
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<div><br>Data collection for skilled nursing care centers will begin in October 2016. This course will explore methods for collaborating with rehabilitation teams for data uniformity, including collection of information in the Minimum Data Set Section GG and how this data collection will likely influence future payment reform in post-acute care.</div>
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<div><span class="ms-rteForeColor-9"><strong><br>Session Leaders:</strong></span> <em>Shawn Halcsik, DPT, MEd, OCS, RAC-CT, CPC, CHC, </em>vice president of compliance and clinical services, and <em>Renee Kinder, MS CCC-SLP RAC-CT, </em>clinical specialist, Evergreen Rehabilitation, Louisville, Ky.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Independent Owners: Remaining Relevant, Connected, And Cost-Effective</h3>
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<div>With the adoption of the Affordable Care Act (ACA), Bel Vista Healthcare Administrator Kelly Conk recognized the importance of partnering acute and post-acute providers in order to ensure the highest quality of care for the patient, while reducing unnecessary readmission to hospitals. As an independent, Bel Vista Healthcare Center has found the implementation of new programs laborious yet successful, leading to a positive impact on the bottom line. </div>
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<div><br>Conk will share her experiences, and detail how her center met the requirements of the ACA, the Centers for Medicare & Medicaid Services (CMS) cost-savings programs, federal demonstration programs (dual-eligibility beneficiaries), and the increase in the market share of managed care without compromising quality care.</div>
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<div><span class="ms-rteThemeForeColor-4-5"><strong><span class="ms-rteForeColor-9"><br>Session Leader:</span> </strong></span><em>Kelly Conk, NHA,</em> administrator, Bel Vista Healthcare Center, Long Beach, Calif.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">My RN Is Smarter Than Your RN</h3>
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<div>Clinical competency is fundamental to operating successfully within a value-based purchasing (VBP) reimbursement structure. Long term care companies need to demonstrate the clinical strength of their registered nurses (RNs) to be competitive with Accountable Care Organizations (ACOs), Managed Care Organizations, and their local hospitals. </div>
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<div>This session will discuss how board certification in gerontological nursing through the American Nurses Credentialing Center can set providers apart from their competition and how the Gero Nurse Prep course can help RNs get ready for this gold standard exam.</div>
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<div><span class="ms-rteForeColor-9"><strong><br>Session Leaders: </strong></span><em>Heidi Keeler, PhD, RN, </em>assistant professor, Omaha Division, nurse planner, Continuing Nursing Education, University of Nebraska Medical Center College of Nursing, AHCA/NCAL Gero Nurse Prep, Omaha, Neb.; <em>Angie Szumlinski, BS, RN-BC, LNHA, RAC-CT,</em> director, Evolucent, Ann Arbor, Mich.; <em>Anna Fisher, PhD, CDP,</em> director of quality and education, Hillcrest Health Services, Bellevue, Neb.; <em>David Kyllo,</em> vice president of insurance and member programs, AHCA/NCAL, Washington, D.C.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Understanding Five-Star: The Survey Impact And New Quality Measures</h3>
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<div>In April 2016 CMS added six new Quality Measures (QMs) to Nursing Home Compare, of which five were added in July to the Five-Star Quality Rating System. Despite the fact that there are three domains (Survey, Staffing, and Quality) considered in the overall rating, 71 percent of Five-Star is determined by the center’s Survey score. This session will examine the current and future Five-Star methodology and the new QMs and offer strategies for Quality Assurance and Performance Improvement integration. </div>
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<div><span class="ms-rteForeColor-9"><strong><br>Session Leader:</strong></span> <em>Cheryl Field, MSN, RN, CRRN, CHCP,</em> vice president healthcare and privacy officer, PointRight, Cambridge, Mass.<br><span id="__publishingReusableFragment"></span></div>
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</span><h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">2016 Employment Law Trends: What Does It Mean For LTC Providers?</h3>
While federal legislation is unlikely to be enacted in 2016, employers can expect federal agencies to continue to implement significant changes through rule-making and increased compliance activity. A significant number of states, counties, and city governments nationwide are currently considering $15/hour minimum wage rates. The U.S. Department of Labor has updated regulations defining “white collar” and exempt employees that may result in overtime pay for some currently exempt employees. Employers also may be subject to joint employment liabilities with contractors. <br>
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<div><br>Finally, providers that contract with the government may have to pay significantly higher wages to those individuals that care for residents. Labor attorney Thomas Keim will discuss wage/hour, equal employment opportunity, and other trends. </div>
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<div><span class="ms-rteForeColor-9"><strong><br>Session Leader: </strong></span><em>Thomas Keim Jr., JD,</em> partner, FordHarrison, Spartanburg, S.C.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Chronic Disease Management In Assisted Living</h3>
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<div>Demographic data show that the average resident living in assisted living today is an 87-year-old woman who needs help with Activities of Daily Living and has chronic conditions such as heart failure, diabetes, or arthritis, to name a few. She likely takes a combination of nine or more prescription medications, over-the-counter medications, and supplements. She has likely outlived her husband and wants to stay living in her apartment, near her friends who likely are facing similar challenges. </div>
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<div><br>What are the keys to managing chronic disease? What are the considerations for program development and staffing? During this session, attendees will explore a framework based on community health nursing principles for chronic disease management, including screening programs, risk-reduction interventions, environmental modifications, health education, and promotion of physical activity. Heart failure will be used as an example, and attendees will explore best practices in resident engagement, exercise management, medication management, nutrition counseling, and goal setting. </div>
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<div><br><strong class="ms-rteForeColor-9">Session Leader:</strong> <em>Liz Jensen, RN, MSN, RN-BC,</em> clinical director, Direct Supply, Cedarburg, Wis.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">A Good Night Of Healthy, Uninterrupted Sleep</h3>
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<div>The necessity of a good night’s sleep is imperative to everyone but plays an even more poignant role in the lives of people with dementia. CMS and long term care providers haven’t until now considered sleep as an integral part of the plan of care and services provided for the resident. Nursing centers have come to the forefront in recognizing that a good night’s sleep is one of the most important gifts providers can give their residents. This session will provide participants with credible research, ideas, and interventions to make a good night of uninterrupted sleep possible for their residents.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Leader: </strong><em>Sue Ann Guildermann, RN, BA, MA</em>, director of education, Empira, Eden Prairie, Minn.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Understanding New Medicaid Managed Care Regulations And The Impact On Long Term Services And Supports (LTSS) Providers</h3>
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The Medicaid managed care final rule marks the most significant change in CMS Medicaid managed care policy in nearly two decades. With most states operating, implementing, or contemplating Medicaid managed care for LTSS, states, and health plans, providers will need to address a wide variety of new requirements in areas such as payment, network adequacy, care coordination, and quality measurement. This session will offer insights on the final rule, as well as potential provider impacts.
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<div><br><strong class="ms-rteForeColor-9">Session Leaders:</strong> <em>Cindy Mann, JD, </em>partner, Manatt Phelps & Phillips, Washington, D.C.; <em>Kathleen Collins Pagels, MSW, </em>executive director, Arizona Health Care Association, Phoenix; <em>Blake Gillman, NHA,</em> executive director, Symphony Post Acute Care Network, Mesa, Ariz.;<em> Cindy Baddeloo, PhD, MPA, RN, SR, VP/COO,</em> Iowa Health Care Association, West Des Moines, Iowa<br><span id="__publishingReusableFragment"></span></div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Supporting The Development Of The Next Generation Of Leaders</h3>
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<div>This interactive session is geared toward persons interested in the important issue of developing emerging administrative professionals in long term care. The session is built on the reality that such development opportunities provide crucial learning experiences for the next generation of leaders. It will focus on people who have or could have a role in building and sustaining successful administrator-in-training or practicum experiences. </div>
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<div><br>The panel comprises an emerging professional, an administrator serving as a preceptor, a human resources talent development specialist, and a person with overall operations responsibility. The panel members and the session moderator will highlight the importance of cultivating good partnerships and utilizing both existing and new resources.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Moderator: </strong><em>Doug Olson, PhD, </em>professor, University of Wisconsin - Eau Claire, Eau Claire, Wis.</div>
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<div><span class="ms-rteForeColor-9"><strong>Session Panelists:</strong></span> <em>Allan Barr,</em> senior administrator - Wisconsin, Sava Senior Care, Menomonee Falls, Wis.; <em>Keri Oviedo,</em> vice president human resources, Golden Living Centers, Plano, Texas; <em>Vani Barry, </em>administrator, Good Samaritan Society, Ottumwa, Iowa; <em>Glenn Van Ekeren,</em> president and chief executive officer, Vetter Health Services, Elkhorn, Neb.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Winning The Millennial Market: How To Attract And Engage Millennials In Senior Care</h3>
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<div>The millennial generation is the largest generation in U.S. history and currently makes up 40 percent of the nation’s workforce. In an increasingly competitive talent market challenged by caregiver shortages, high turnover, and an aging population with more sophisticated care needs, senior care leaders must get things right with the millennial population. That means evolving recruiting, engagement, and retention strategies to find and develop talent. Attend this session to find out how candidates are impacted by job descriptions, brand representation, and mobile optimization during the job search process. </div>
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<div><br>Gain a distinct advantage by utilizing the latest technology trends to improve recruitment efforts and better connect with millennial job seekers. Learn how to strengthen communications, implement consistent feedback practices, and focus on employee preferences to stop talent from leaving.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Leaders: </strong><em>Peter Corless, BA, MBA,</em> executive vice president, enterprise development, OnShift, Cleveland, Ohio; <strong class="ms-rteForeColor-9">Irene Fleshner, RN, MHA, FACHE, </strong>senior vice president, strategic nursing initiatives, Genesis HealthCare, Sarasota, Fla.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Is Managing Minutes To Be Extinct? Operational Considerations For SNF In-House And Contract Therapy Services To Improve Outcomes In A Post-IMPACT Act Era</h3>
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<div>The Medicare Part A skilled nursing facility (SNF) Prospective Payment System (PPS) is a fee-for-service per-diem payment policy in existence since FY 1998, and has been repeatedly criticized for incentivizing volume over value. <br><br>Policymakers, integrity investigators, and the press suggest that policy based on the minutes of therapy furnished, particularly at the highest 720-minute threshold per week, encourages unnecessary care and requires replacement. </div>
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<div>CMS is developing a condition-based SNF PPS model. The presenters in this session will update participants on recent payment and quality policy activities that require SNF operators to redesign rehabilitation programs to be successful in a post-IMPACT Act era. </div>
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<div><br>The presenters will also discuss operational considerations to realign contracting and SNF operations in ACO payment demonstration models, the recently implemented CMS Comprehensive Care for Joint Replacement bundling demonstration, and other value-based models where the overall effectiveness of the therapist’s time in producing positive outcomes impacts payment more than the volume of minutes of direct care time furnished.</div>
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<div><br class="ms-rteForeColor-9"><strong class="ms-rteForeColor-9">Session Leaders:</strong> <em>Daniel Ciolek, PT, MS, PMP,</em> associate vice president of therapy advocacy, AHCA, Washington, D.C.; <em>Nanci Wilson, RPT, DPT, CWS, FACCWS, CCI, HHA,</em> vice president of research and development, Plum Healthcare Group, San Marcos, Calif.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Communication When Words Don’t Work</h3>
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<div>Alzheimer’s disease and other types of dementia are challenging conditions for both persons with the disease and their caregivers. Even in early stages of the disease, communication between caregivers and the people they support is difficult, as the person’s brain changes in areas of memory, language comprehension, language production, judgment, and impulse control. Broken communication affects all aspects of life, and in the case of dementia, it’s always changing. This class can help caregivers better understand why communication changes with dementia, and it offers new strategies to improve interactions with patients and families. </div>
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<div><br>Attendees experience real stories about struggling with communication throughout the disease progression and get new ideas to improve interactions when communication is a challenge. </div>
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<div><br class="ms-rteForeColor-9"><strong class="ms-rteForeColor-9">Session Leader: </strong><em>Heather McKay, MS, OT/L,</em> manager, Partnerships for Health, Hillsborough, N.C.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Integrated Care Delivery For Dual-Eligibles: Current Landscape And Future Outlook For LTSS</h3>
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<div>Due to the complex nature of payment and care delivery for dual-eligibles, individuals eligible for both Medicare and Medicaid services, these beneficiaries have historically been excluded from mainstream managed care and efforts to coordinate service delivery. </div>
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<div><br>Historically, reform efforts have been impeded by fragmentation of program responsibility and administration, as well as misalignment of payment incentives. However, CMS is increasingly encouraging the integration of medical care and long term services and supports via the Financial Alignment Initiative, Medicare Advantage Special Needs Plans, and other models. This session will provide a snapshot of current efforts to integrate care delivery for dual-eligibles and will highlight the challenges and opportunities associated with various care delivery models.</div>
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<div><strong class="ms-rteForeColor-9"><br>Session Leaders:</strong> <em>Michelle Herman Soper,</em> director of integrated care at the Center for Health Care Strategies, Washington, D.C.; <em>Fay Gordon, JD, </em>staff attorney, Justice in Aging, Oakland, Calif.<br><span id="__publishingReusableFragment"></span></div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">10 Minutes From Normal: PR Crises In A 24-Hour News Cycle
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<div>In today’s world of 24-hour cable news, stories on the skilled nursing profession can quickly spin out of control unless they’re properly understood, mitigated, and controlled. </div>
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<div><br>This session will first help the attendee understand the new media dynamic, what has changed, and what has remained the same. Leaders will equip participants with the tools they can use in their everyday jobs to anticipate and leverage potential news stories into opportunities to tell their story. </div>
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<div><br>Finally, attendees will learn some practical tips on how to conduct a media interview should they ever find the need to respond to requests.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Leaders: </strong><em>Mark Dickerson, EdD, </em>senior director of communications, The Evangelical Lutheran Good Samaritan Society, Sioux Falls, S.D.; <em>Greg Crist, </em>senior vice president, public affairs, AHCA, Washington, D.C.</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Palliation And Chronic Disease Management In The Post-Acute/ Long Term Care (LT/PAC) Setting</h3>
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<div>Proficiency in knowing when and how to introduce and deliver supportive care to patients, residents, and their loved ones is as critical as competence in managing the increasing acuity and complexity of the LT/PAC population. </div>
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<div><br>The panel of experts will explore the role of palliation and supportive care in chronic disease management and the importance of having conversations around advance care planning. The team at Signature HealthCARE at the Courtyard in Marianna, Fla., will share their successful best practices around integrating palliative care services into the fabric of facility operations.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Moderator:</strong> <em>Kathy Owens, RN, MSN, C-NE, RAC-CT, </em>senior vice president, clinical services, Sava Senior Care, Atlanta</div>
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<div><strong class="ms-rteForeColor-9">Session Panelists:</strong> <em>Cari Levy, MD, PhD, CMD,</em> director of palliative medicine, Veterans Affairs, Denver; <em>Cathy Lipton, MD, CMD, </em>senior medical director, Optum, Norcross, Ga.; and<em> Brad Nobles, NHA,</em><em> Ketha Hunter, RN, </em>director of nursing services, and <em>William Mayo,</em> chaplain, Signature HealthCARE at the Courtyard, Marianna, Fla.</div>
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<span><h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Hot Topics And Trends In Assited Living: Increased Liability<span style="display:inline-block;"></span></h3></span>
<div>Make no mistake about it: Assisted living community lawsuits are on the rise, and Illinois is no exception. Plaintiff attorneys have focused their attention on assisted living as the next lawsuit boom. On July 31, 2013, a landmark broadcast of a Frontline exposé, “Life and Death in Assisted Living,” added fuel to plaintiff cases, showing a very dire depiction of assisted living today. </div>
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<div><br>Understanding the current liability climate in assisted living today is important for everyday operation and long-term viability.</div>
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<div><br><strong class="ms-rteForeColor-9">Session Leader:</strong> <em>Neville Bilimoria, JD, </em>partner, Duane Morris, Chicago</div>
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<h3 class="ms-rteElement-H3 ms-rteThemeForeColor-6-4">Does CMS Measurement And Rating Of Hospitals And Physicians Impact SNFs And ALs?</h3>
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<div>This session will explore how measures and rating systems currently used for hospitals and physician payment impact business and care delivery models in SNFs and assisted living (ALs). As the CMS outcome measures for hospitals and physicians, including Hospital VBP Payment programs and Physician Quality Reporting, continue to evolve, they will eventually converge with post-acute metrics, forming a continuum of measurement and ratings. </div>
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<div><br>Continuum data will fundamentally change the way insurance plans pay SNFs and ALs. It will also impact and create novel referral patterns and care delivery systems in ways that are difficult to comprehend using currently reported information. The new continuum will also allow consumers extraordinary and unprecedented insight to make informed care choices. Prepare for these changes now in order to keep a competitive advantage.</div>
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<div><br class="ms-rteForeColor-9"><strong class="ms-rteForeColor-9">Session Leader: </strong><em>Joanne Mizii Wisely, MA CCC/SLP,</em> vice president of legislative advocacy, Genesis HealthCare Corp., Wayne, Pa. </div>
| Here are just a handful of the more than 70 CEU-credited symposia over four days, beginning Oct. 16. | 2016-09-01T04:00:00Z | <img alt="" src="/Issues/2016/September/PublishingImages/Nashville_t.jpg" style="BORDER:0px solid;" /> | Caregiving | Column |