Is your senior living marketing working?

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The senior living industry has changed drastically over the past several years. Potential residents and their caregivers have ever-changing expectations of care and are searching for providers in different ways.

This ebook from CallRail uncovers critical gaps in marketing strategies and outlines what it takes to build a stronger, more effective marketing plan for senior living centers.

A successful senior living marketing strategy doesn't start with more ad spending. It starts with better data, clearer insights, smarter systems, and a deeper understanding of what prospective residents and their caregivers actually need.

Inside the guide, you will find:

  • 5 key questions every senior living marketing team should ask: We explain how to use data while respecting privacy, where to spend money, what KPIs to track, and how to get the most out of conversations.
  • Key marketing tools: Information around the ins and outs of call tracking, form tracking, and conversation analytics that will help your team get more valuable insights out of your marketing.
  • Important marketing KPIs: A list of key performance indicators to track, including revenue, number of leads, the cost of acquiring new residents, and more.
  • Actionable strategies: Learn how to take action immediately to improve conversions, use call recordings for training, and uncover valuable keywords from conversations.

    Download the guide today and start improving your marketing ROI with data-driven strategies and insights.

About CallRail: CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail’s award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.