The Wisconsin Health Care Association/Wisconsin Center for Assisted Living (WHCA/WiCAL), Madison, Wis., has named Rick Abrams president and chief executive officer (CEO) of the state trade association, dedicated to representing, protecting, and advancing the interests of Wisconsin's long term care provider community.

Abrams joins WHCA/WiCAL with a wealth of knowledge and an extensive background in association management, health policy, and government relations. Most recently, Abrams served as the national director of the organized medical staff section of the American Medical Association (AMA). Prior to his tenure at AMA, Abrams served as CEO at the Wisconsin Medical Society.

“I am honored to have the opportunity to lead WHCA/WiCAL," said Abrams.