Tiffany GoinTiffany Goin was recently named vice president of senior care company Life Care Centers of America’s newly formed Inland Region.

In this position, Goin will oversee operations at Life Care’s centers in Lewiston, Post Falls, Coeur d’Alene, and Sandpoint, Idaho, as well as Alderwood Manor in Spokane and Life Care Centers in Kennewick and Richland, Wash.

Goin has served for the past nine years as executive director at Life Care Center of Lewiston. She originally started with Life Care in the business office. She went through the administrator-in-training program and then served as an interim executive director for Life Care buildings throughout Idaho.

“I enjoy the relationships I’ve formed over the years with both the residents and staff,” said Goin. “I look forward to supporting the Inland facilities in my new role.”

Troy VugteveenAfter 23 years of serving as Grand Rapids’ largest and most diverse senior services nonprofit, Holland Home President and Chief Executive Officer (CEO) Mina Breuker has announced her retirement. Chief Operating Officer Troy Vugteveen will assume the president and CEO title in January 2022. Breuker will transition to president emeritus for three months, allowing for a smooth transition within the chief executive office. 

Breuker took over as Holland Home’s president in November 2014, after longtime leader David Claus retired. As part of that planned succession, Claus remained CEO until July 2015, at which time Breuker assumed both president and CEO roles. She has been with Holland Home since 1998.

Vugteveen joined Holland Home in 2014, serving as vice president of operations, executive vice president of operations, and chief operating officer. 

With this change, human resources leader Doug Himmelein will be promoted to executive vice president, human resources and operations. Himmelein joined Holland Home in 1997 after serving as an intern for the organization. 

“Mina has touched so many lives with her caring, nurturing heart. We are very excited to have an excellent leader in Troy to step into the executive role and continue providing world-class care to those we serve,” said Mary Ursul, chairperson of the Christian Living Services Board of Directors.

Alisa TaggPureCare Living, a Las Vegas-based health care management company, welcomed Certified Activity Consultant Alisa Tagg, BA, ACC-EDU, CADDCT, CDP, CDCS, to its newest health care facility, Silver State Pediatric Skilled Nursing Facility. 

Tagg has been a certified activity consultant since 2016 and an activity director working primarily in skilled nursing facilities since 1995. She currently serves as the association director of the National Association of Activity Professionals and the executive director of the Southern Nevada Activity Professional Association.

Tagg has multiple certifications, including National Certification Council for Activity Professionals and the National Council of Certified Dementia Practitioners. Tagg will support Silver State Pediatric’s occupational therapist by implementing individualized plans and creative programming for the patients within the skilled nursing facility.​

Laura HaleJackson Creek Senior Living, Monument, Colo., has selected longtime community team member Laura Hale to serve as the senior living community’s new director of sales and marketing. 

Hale started her career in senior care nine years ago as a skilled nursing concierge. Later, she joined the Jackson Creek team as a move-in coordinator and eventually transitioned to a sales associate role. Having worked at Jackson Creek since it opened, she is looking forward to applying the skills and knowledge she has gained over the years.

“The highlight of my day is being able to offer advice to families and their loved ones searching for the perfect community to call home,” said Hale.


Jalene CarpenterThe Nebraska Health Care Association (NHCA) has named Jalene Carpenter president and CEO. 

Carpenter, a licensed nursing home administrator, is an established member of Nebraska’s long term care community and will bring a blend of experiences. She began her career in long term care as an office manager in Greeley, Colo., eventually serving as administrator of South Haven Living Center in Wahoo, Neb.

She transitioned to Vetter Health Services’ home office where she supported operations in 10 facilities across Nebraska, Iowa, and Wyoming.

She has spent the past three years engaging with Nebraska’s skilled nursing facilities and assisted living communities through the lens of a vendor. She first served as director of customer success with NRC Health, then director of community advancement with Community Pharmacy.